Disclosure: This post is sponsored by the Lampo Group, Inc. All opinions are my own.
God’s timing is always perfect, and feeling glimpses of that truth throughout my life just makes me smile. Little did I realize months ago when I received a copy of Christy Wright’s new book, Boutique Business: A Woman’s Guide for Making Money Doing What She Loves, that I’d be reading it in the weeks leading up to our first ever “blogging business trip.” It was the perfect easy read and prep tool to equip and empower me before Hope and I head to Dallas to learn more about how to, simply put, grow our business.
Pause. Some of you who aren’t bloggers are thinking: huh? Blogging is a business? Spoiler alert: yes. Sure, this little gig started out 5 (!) years ago as just a fun way for me to document life and keep in touch with our English family across the pond. But over time I am so grateful that it naturally evolved into something more and bigger than that. My time and efforts have grown into something I love: a creative outlet that comes with a paycheck. And that doesn’t have to be taboo! That’s okay. That’s a great thing!
If you look closely, you too might notice the women in business movement that’s happening all around us. Small businesses are growing like crazy, and more and more women are at their helm. (You go girls!) In fact, over the last ten years women-owned businesses have grown more than 60%…and that number is still going up!
So where do you find yourself? Whether you’re a full-time 9-5er, a dream chaser working a side business, or even a stay-at-home mama who’s trying to find and cultivate a passion that makes her feel alive, Boutique Business is a great read for you. I’ll go ahead and tell you that’s one of the reasons I loved this book the most. It can (and will) serve as a reference for years to come. It’s not the kind of book that you read, feel pumped up about, and put on the shelf to collect dust forever. Yes, it’s motivational at any point in owning or starting a business, but it’s a book that you can open again and again through the years when you need guidance or want to refer back to/refresh your brain on a certain topic(s).
Are you intrigued yet? I want to share three of my favorite takeaways with you. Consider each of these little inspirational nuggets of wisdom from the book...
Stop anticipating the sacrifice and start anticipating the reward.
And notice the next line: “Instead of focusing on how tired I’d be in the morning when I had to wake up early to write, I focused on how proud I would feel seeing that blog shared on social media.” Ha! Christy Wright, are you watching me?! True fact though: here I am, setting my alarm clock before anyone in my family wakes up. The sun isn’t up yet. It’s dark outside and it’s just me, my computer, and a hot cup of coffee. Yes, I wanted to push snooze when the alarm interrupted my precious sleep. But I didn’t. It’s all about SHIFTING YOUR MINDSET. I love what Wright says: stop anticipating the sacrifice and start anticipating the reward. Isn’t that shift everything?
You know, as silly as this sounds, it really reminds me of the Gospel when I think about it. When you take a look at living a life based out of Scriptural authority–in accordance with the Bible–it looks binding, overbearing, and freedomless. However, living a life that’s all about trying to follow Jesus and be like him is so much more than that. Those feelings of bondage and living under a set of annoying rules couldn’t be farther from the truth. Living a life in Christ means living a life full of freedom because of what He did on the cross (and especially because three days later he rose again!). Do you feel me? It’s about the shift. It’s about training your mind through discipline and concerted effort to seek your reward rather than loathe your sacrifice…tired as you may be. (Because at the end of the day we’re all tired, right?)
You don’t find time, you make time. If you want to work on your business and reach your goals, you have to make time to do it.
THIS. This! It’s my favorite and one of those things that gets me fired up. I find myself saying all the time “I don’t have time for that.” Well, I don’t. But what is more is that when I say that, I really mean, “I don’t want to make time for that.” Sure, it sounds harsh, but it’s reality. You will always make time for things that you value: your kid’s soccer game, your favorite show that lets you turn off your brain as you watch it for two hours (Yikes! This is me and The Bachelor), planning your best friend’s bridal shower, meeting a potential new client, and the list goes on…
I think that in adult life we very quickly learn that there just aren’t enough hours in the day. Add kids to the mix, and you have a whole new view on time as a thief as you watch your little ones grow and change right before your eyes. It’s crazy. It really is mind blowing. Time is bonkers! And I am one of those people too who believes there just aren’t enough hours in the day to get everything done. But it’s not all about managing your time, it’s about MAKING time to do things. The same goes with business. Ya gotta make the time. I can always find an excuse not to pop in and be a part of this little blog I’ve created. Trust me, there is always plenty to do (I see you laundry…dust bunnies…emails…), but prioritizing and knowing your values is a game changer.
There isn’t enough time. Accept that. Make the time you need.
(And while you’re at it view that as a reward instead of a sacrifice. ;))
A brand is not only the look tone and feel of your business; it’s also what people perceive when they interact with you…Whether or not your customer experiences what you want them to experience comes down to consistency and integrity.
Oh, how I love this. I love the whole paragraph about this. Hope and I talk about our brand and what we want that to look like, truthfully, I never thought about it the other way around. How does it feel? What is the experience? That can only be perceived with consistency and (yay for this!) integrity. Boom. I LOVE THAT. It’s such an encouraging reminder to be who you say you are, reflect that in all aspects of your living, and (my fave motto) own it, girl. Just own your it. Whether it’s your best or your mess–own it because it’s you!
So those are some of my favorite nuggets, but please know that this book is so much more than a few good inspirational insights. Wright also covers the not-so-fun-but-so-necessary topics. (Or maybe they’re just not as fun to me because math/business in general are not my bff. I used to teach kindergarten, remember? That’s more of my jam.) You’ll learn and/or be able reference everything from pricing to budgeting to marketing to taxes. (Yes, taxes. We bloggers get to do those too. Oh how I wish I had this to read two years ago when I was first learning about taxes + blogging as a business!)
Last but not least, you’ll have real applications to fill out. Throughout Business Boutique, Wright gives you “action items” to apply your learning and put it into action. They cover everything from weighing your values, to the fun budget/pricing/taxes “fun” I just mentioned, and even to those awkward things that happen, you know, like when a distant family member asks you to do something for free.
Ready to purchase Business Boutique? It JUST released on Monday (!!), so it really is hot off the press!
I hope you enjoy it as much as I did (and will continue to for seasons and years to come)! I just love its GIRL POWER vibe backed by the voice of someone who loves Jesus and practices what she preaches. Get ready to feel empowered and motivated!